Natura Agro, founded by a fifth generation Egyptian farmer (CEO Amr El Meniawy), grows and produces fruits and vegetables to white label for food producers. Providing Europe with an alternative to Chinese goods, its main export markets include the Netherland, Czech Republic, and Germany.Amr El Meniawy’s family has been cultivating Egyptian cotton and rice since 1910. Amr grew up helping wherever an extra set of hands was needed and in the process gained a deep understanding of traditional farming. In 1999, after graduating from The Police Academy with a Bachelor’s Degree in Security and Law, Amr stepped away from the farm to join the Egyptian police force.